Gerard Neiditsch, their Business Technology Executive Director, sees the iPhone as a way to introduce more than simple email to mobile devices, for example Malleson's staff directory application.
The approach makes sense. The iPhone is really the first mobile device to allow a web experience nearing that of a desktop. This is born out in the number of Google searches conducted by iPhone users being many times greater than users of other "smart phones".
It will be interesting to see whether the new touchscreen Blackberry, codenamed "Thunder" will change the perception of Blackberries enough to counter the move towards Apple's new darling.
More here at the Australian: http://www.australianit.news.com.au/story/0,24897,24064178-24170,00.html
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